Our History

Hi we are Pamela and Lorraine Fitzmaurice. In 2000 we opened Blazing Salads Wholefood Deli on Drury Street after seeing a gap in the market for people like ourselves who wanted to purchase and enjoy delicious, wholesome, vegetarian food conveniently. Let us share the origins of our passion and interest in whole foods began.

When we were very young our parents decided to change our diet to a macrobiotic one. In 1972 our father found a book called Prescription for Energy by Percy Cerutti, a world famous athlete who trained other athletes. His book was about live food and the eating of lots of fruits, vegetables and nuts.  Then our father came across a book by Georges Ohsawa, who first used the word macrobiotics as we know it today and who introduced it to Europe and America in 1953. Ohsawa emphasised the importance of eating brown rice. Our parents had never heard of brown rice. Where could you buy it? How did you cook it? At that timethere was a health food shop call Green Acres in Dublin where they found some literature and information about cookery classes. These were very basic so it took a lot of hard work for our mother to come up with tasty macrobiotic meals for us! She just couldn't open a tin or packet for dinner, so she involved us all in the preparation. This also encouraged us to eat what we had prepared.
Our mother was very inventive. Forty years ago unlike today there weren't many products available for a wholefood diet. Yet there always seemed to be a constant supply of snacks and sweet things at home.
We have fond memories of the parties our parents gave. The idea was that one person would bring the grain, another the vegetables, another the bread and so on until they had a feast laid on. This was a great way of gathering new recipes and everyone would share their experiences of how they were feeling when they ate certain foods.

In 1978 our parents opened an East West Centre in Dublin called the Golden Dawn. There was a shop, restaurant, and an area that people could rent to give tai-chi classes, yoga, shiatsu massage etc. Cookery Classes were also given. Speakers such as Michio Kushi and his wife Aveline were brought to Dublin to talk about macrobiotics. Some people who were customers then are still our customers now in our Deli. We were brought in on Saturdays to make gamasio, pick parsley and othersmall jobs. The older we got, the bigger the job. This is how our passion for the food business grew.
In 1982 Lorraine with our parents opened Blazing Salads Restaurant . It was a wholefood vegetarian restaurant. The best quality ingredients were used in their whole form. It is here that she learned how to run a very busy professional kitchen. Recipes came for experimentation and wide reading of cookbooks and food magazines. Some were passed on by word of mouth, as gifts and from our mother. In 1982 Blazing Salads 2 opened and  after a stint in the USA Pamela returned and in 1997 came to work with Lorraine.
We were always innovative and looking for new ideas and recipes and decided to open a Deli the Blazing Salads Wholefood Food Company was born! We are passionate about great food being delivered with the nutrition still intact.